Yahoo Gallery



One of my earliest wins after The Distillery Acquisition was a multi-million dollar influencer program for Yahoo.  Through the pitch, we developed a new methodology for evaluating and recruiting influencers who would leverage their personal social followings in service of brands, in exchange for access to the brand's valuable assets and audience reach. This process set the pace for major growth within Superfly and helped to establish an industry-wide "art + science" method for leveraging social influencers as authentic advocates for brands.