Just before exiting Manifest, I concepted and sold an initiative to Mattel to create a propriety social media network for kids under 13 around the Barbie brand in support of the launch of their "Life In A Dreamhouse" reality show-esque content series. The work became the centerpiece of the Manifest Creative portfolio for the next 3-4 years.
Ironically, LEGO recently launched LEGO Life, a proprietary social network for kids under 13. So it seems maybe we were on to something.
Below are some screenshots and details from the program.