Jumpman23.com was Michael Jordan's first website. Created for Nike, this was one of the first websites designed to promote an athlete, highlighting the icon's full line of high top sneakers and apparel. When the web was in it very early infancy, the site demonstrated what was possible through web design, stretching the limits of the medium to create an engaging, visually rich brand experience.  The site went on to win many awards, including a OneShow Gold Pencil, ADC Gold Cube, and a Cannes Lion medal for interactive.